African Americans Watch the Most TV (Study)


African Americans have the highest rate of total TV usage, according to the Nielsen State of the Media report, which was released on Wednesday and breaks down viewing trends by ethnicity.

In November 2010, when the data was compiled, African Americans used their TVs an average of 7 hours, 12 minutes each day -- above the U.S. average of 5 hours, 11 minutes. Asians watched TV the least, at just 3 hours and 14 minutes a day on average

African Americans used DVD players and video game consoles more than average, but whites were more likely to use DVR. Some 40 percent of white families own DVRs, which is higher than average.

NFL coverage across Fox, CBS and ESPN made the top 10 broadcast/cable program rankings nearly regardless of ethnicity — except for Hispanics, who tuned in mostly to Spanish-language programming.

Read the full report here.

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