Alberto Ciurana Joins Univision as Head of Programming

MEXICO CITY -- Televisa veteran Alberto Ciurana is taking his talents to Miami, where he will head up programming and content at Univision.

our editor recommends

From '60 Minutes' to Univision, Mitt Romney's Tan All the Talk

Univision Taps NFL's Keith Turner as Head of Ad Sales and Marketing

Bringing three decades of experience to the post, he will oversee programming for Univision's broadcast and cable TV networks.  

Ciurana has worked at Univision Networks and was chief of programming for 15 years at Televisa, Mexico's top network. 

STORY: Mitt Romney Bests Obama's Ratings in Dueling Univision Specials

Televisa has a long-term program license agreement in place with its stateside partner Univision, so Ciurana's experience will prove valuable as Televisa continues to supply the U.S. Spanish-language network with the bulk of its primetime content. 

Always looking to boost its presence in the fast-growing Latino market, Televisa acquired a 5 percent stake in Univision when the two media firms extended their programming pact in 2010.

Ciurana will report directly to Univision president Cesar Conde.