Pret-a-Reporter

Alessandro Michele's First Gucci Campaign Has Arrived

Courtesy of Gucci

The Italian fashion house's new creative director is going for a cooler vibe.

Gucci's first campaign under its new creative director, Alessandro Michele — who replaced Frida Giannini following her abrupt firing from the fashion house in January — has made its debut. The prefall 2015 campaign, revealed on Facebook on Tuesday, shows a more casual vibe from the luxury Italian label.

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Photographed by Glen Luchford and styled by Joe McKenna, one photo features model Alexandra Elizabeth Ljadov lounging around casually on the couch while another shot sees Julia Hafstrom staring at a half-dressed dude. It's most certainly a departure from Gucci's dark and moodier campaigns, which were typically shot by Mert and Marcus. Whether Michele's new direction will help increase sales for the brand remains to be seen.

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