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Style Notes: Alexa Chung's Marks & Spencer Collab; Puma Most-Tweeted About Brand at NYFW

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Alexa Chung poses with models wearing Archive by Alexa

Kick off London Fashion Week with some style news.

It-Brit Alexa Chung has teamed up with British retailer Marks & Spencer for a capsule collection called Archive by Alexa, which launches on April 13. The new 31-piece collection, priced between $28 and $128, is inspired by the 132-year-old brand's archive — from the '40s to the present — but features Chung's modern touch. The busy 32-year-old style icon also has an ongoing design partnership with AG Jeans. [WWD]

Twitter released data on its most-tweeted about brands of New York Fashion Week, and with a little help from Rihanna, Puma has come out on top. The athletic brand beat out both Tommy Hilfiger's InstaPit and Kanye West's Yeezy/"The Life of Pablo" bonanza, giving 'Ye another reason to loathe the brand following the news of Kylie Jenner's new endorsement deal. The most-tweeted personalities included Rihanna, both Jenner sisters, Gigi Hadid and Lady Gaga. [Twitter]

Stella McCartney is expanding into swimwear with a new collaboration with Bendon, which also manufactures the designer's lingerie line. The new range, which include bikinis, one-pieces and beach-related apparel like rash guards and cover-ups, will arrive at select retailers this summer. Prices range between $80 and $324. Stella McCartney Swim comes at a time when the designer is rapidly expanding her repertoire with activewear (in collaboration with Adidas) and a rumored menswear collection. [Pop Sugar]

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