Pret-a-Reporter

Alexander Wang's H&M Campaign Gets Athletic

Mikael Jansson
Joan Smalls for Alexander Wang

Time to get fit, stat

Alexander Wang has revealed the ads for his highly-anticipated H&M collab, and the designer has called upon a few (very good-looking) pro athletes to model the line's sporty pieces: soccer player Andy Carroll and kickboxer Rivaldino dos Santos.

Models Joan Smalls, Raquel Zimmermann and Isabeli Fontana also star in the designer's campaign, which was first unveiled on WWD Thursday morning. A TV commercial, set to air Oct. 30, and an online film will accompany the print ads, shot by Mikael Jansson.

"We wanted to take certain elements of each sport and portray the ultimate warrior," Wang told the trade paper. "The girls had to feel big and heroic." Indeed they do.

Get ready to look like an athletic badass when the collection drops Nov. 6.

 

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Photos by Mikael Jansson

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