Alicia Keys Plans Interactive BlackBerry Video for Concert Tour
The singer will crowd-source fan photos to feature during her "Hallelujah" song during the upcoming "Set The World On Fire" tour.
TORONTO -- Alicia Keys might not be able to single-handedly save BlackBerry.
But the pop star, recently named global creative director to the struggling Canadian tech giant, is calling on BlackBerry users to help make an interactive video for her Set The World on Fire tour.
Keys on Wednesday urged fans to send personal photos through the BlackBerry Keep Moving Hub.
The crowd-sourced pictures will then become part a music video for Keys’ song "Hallelujah" that will be played on stage during her concerts.
“With their help, we’re going to create a really amazing music video that will show the world what’s possible when your imagination and BlackBerry’s innovative platform collide,” Keys said in a statement.
The interactive video will be tailored to each city where Keys performs after her Set the World on Fire tour kicks off on March 7.