All aboard 'Transformers' at Universal parks
Singapore will be home to pic's first theme park attraction"Transformers," the toy property that led to the Michael Bay film that raked in more than $700 million in worldwide boxoffice last year, is being developed as a theme park attraction in a partnership among Universal Parks & Resorts, Hasbro and DreamWorks Pictures.
Universal said Monday that the attraction will fuse 3D-HD media, special effects and robotics with a ride system. It's scheduled to debut first at Universal Studios Singapore and then at Universal Studios Hollywood, both before summer 2011.
Steven Spielberg, a producer of the 2006 film, is also involved. Spielberg serves as creative consultant to the Universal parks division and has worked with the company on Jurassic Park -- the Ride, an attraction at Universal parks in Orlando, Hollywood and Japan; the E.T. Adventure, in Orlando and Japan; and the "War of the Worlds" sets in Hollywood.
" 'Transformers' will be a jewel in our collection of world-class rides based on great movies," Universal Parks & Resorts chairman and CEO Tom Williams said.
"Transformers" was introduced in the U.S. in 1983 but traces its roots to Asia.
"Optimus Prime, Bumblebee and Megatron are familiar names to Asian audiences, who grew up with the robot toys and love the movie," said Tan Hee Teck, CEO of Resorts World at Sentosa, which will be home to Universal Studios Singapore. Resorts World is scheduled to open in 2010.
A "Transformers" sequel, "Revenge of the Fallen," is set to be released by Paramount in the U.S. on June 26.