All3Media pulls Objective out of hat

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LONDON -- U.K. indie powerhouse All3Media said Thursday that it has acquired highly regarded comedy and magic producer Objective Prods., creator of "Peep Show" and the "Derren Brown" franchise, in a deal thought to be worth more than £40 million ($79 million).

The deal brings All3's TV production stable to 12 companies, including Cactus TV, Lion Television and Company Pictures.

Financial terms were not disclosed, but Objective founders Michael Vine and Andrew O'Connor will remain with the company for the next five years as the company increasingly targets the U.S. market for growth.

Screen magician and illusionist Derren Brown recently launched the "Mind Control" series on Sci Fi U.S., while "Peep Show" is in development for Spike TV.

"Objective is the U.K.'s leading producer of magic and comedy and they excel in their style of entertainment," All3 CEO Steve Morrison said. "Their format hits are much in demand in international markets and their presence in the All3Media Group will help us and them grow further."
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