Allied Integrated Marketing Acquires Stake in 87AM

The agency's founder Adam Cunningham will serve as senior vp of digital.

Entertainment marketing agency Allied Integrated Marketing has acquired a stake in New York-based 87AM, and named the targeted marketing agency’s founder Adam Cunningham as senior vp, digital, for Allied.

Cunningham will oversee digital activities for all of Allied’s 21 offices in the U.S. and Canada.

“With his track record as a dynamic digital marketing strategist as well as a creator of innovative and high-impact content and campaigns,” said Allied president Clint Kendall. “Adam is the ideal person to drive our continued push into the digital marketing space.”

Cunningham said he “will focus on developing transmedia campaigns delivering interconnected narratives across multiple digital media, formats and channels.”

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