AlloCine expanding across Europe

Site tailored to major territories, beginning with Spain

LONDON -- French-based, U.S.-owned film and TV Web operator AlloCine Group is pushing ahead with ambitious expansion plans across mainland Europe.

The one-stop Internet shop for movie fans is planning locally tailored launches of its of its site, Allocine.fr, in major European territories, with Spain next.

AlloCine will call the Spanish site SensaCine and go live next week, according to AlloCine Group COO Gregoire Lassalle.

Lassalle, a former Pathe Group chief, said his company also is planning a localized German version by the end of the year and Italy will follow in 2009.

Lassalle said it costs about 1 million euros ($1.5 million) over 24 months to launch such a site.

Most recently, AlloCine relaunched its site in the U.K. under the new banner Screenrush.co.uk. The site offers movie show times, ticket booking facilities, press reviews, trailers and blogs on movies and is aiming to break into the top 10-most-popular trafficked movie sites here. It's currently hovering at about 12th place.

Allocine.fr is France's No. 1 movie and television Web site, with more than 5.9 million unique users and a 70% market share.

U.S. investment fund Tiger Global is AlloCine's majority stockholder.
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