Alloy Digital Acquires Clevver Media
The acquisition is the company's latest effort to expand its digital content platform, after picking up Smosh in 2011 and Generate in January 2012.
Continuing its rapid growth in digital content, Alloy Digital has acquired Clevver Media, which has seven entertainment and celebrity focused YouTube channels that hit the company’s target demographic of 12 to 34 year olds.
Launched in 2006, the YouTube channels - ClevverTV, ClevverMovies, ClevverMusic, ClevverGames, ClevverNews, ClevverStyle and the Spanish language ClevverTeve– pull in more 12-34 year old viewers than the next seven most popular entertainment channels on YouTube combined, according to an announcement on Monday.
“Through an aggressive acquisition strategy and organic growth, we continue to strengthen our connection with the 12-34 demographic with quality programming tailored to their pop culture cravings and distributed via their preferred media platforms,” says Alloy Digital’s CEO Matt Diamond.
In the last year, notes the announcement, Alloy Digital has acquired three other content creators focused on their key audience demo. In July 2011, they acquired Smosh, the third most subscribed YouTube channel; in January 2012 they bought control of Generate, a Southern California producer and talent management company; and in April 2012, they acquired B5 Media, which produces women’s lifestyle networks.
“The YouTube footprint of Alloy Digital’s brands gains nearly one million subscribers and 1.6 billion video views with 6-year-old Clevver Media’s category leading properties,” according to the announcement, “bringing total video views for their combined owned & operated channels to Top 3 status among all YouTube channels with more than 3.35 billion measured views.”
According to the announcement the New York based company is seeking other acquisitions as well.