Alloy Digital Acquires Digital Broadcasting Group

3:39 PM PST 04/17/2013 by Paul Bond

The combined company is expected to reach 80 million unique viewers each month.

Internet media company Alloy Digital, owner of Smosh, the most-subscribed channel on YouTube, has paid an undisclosed sum to acquire Digital Broadcasting Group, a creator, producer and distributor of content.

The companies said in a release Wednesday that the combined entity will reach nearly 80 million unique visitors monthly across its video platforms and deliver more than 1.5 billion streams.

Alloy, which has online networks and shows focusing on lifestyle, comedy, gaming and entertainment, immediately enters new categories like sports, technology, health and travel via the acquisition.

Beyond Smosh, some of Alloy's more popular brands reaching its core audience of 12- to 34-year-olds, include ClevverTV, Crushable, The Gloss, Gurl, Teen and The Escapist.

Chris Young, co-founder and CEO of Digital Broadcasting Group -- which has produced content for brands like Ford, Sprint, the U.S. Air Force and Coca-Cola -- will join Alloy Digital as the combined company's chief marketing officer. Digital Broadcasting Group also co-produced and distributed The Confession, a web "TV" series starring Kiefer Sutherland and John Hurt.

"This acquisition instantly creates a powerhouse modern media company, building on a platform agnostic content and distribution model that reflects the rapid pace of change in consumer media consumption," said Alloy Digital CEO Matt Diamond.

Alloy Digital is backed financially by ABS Partners and Zelnick Media/ZM Capital.

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