Jeffrey Kaufman Named Senior VP at Alloy Digital

7:48 PM PST 08/01/2012 by Kimberly Nordyke

The industry veteran, who has worked at YouTube and helped launch Hulu, will head up programming and brand strategy.

Jeffrey Kaufman has been named senior vp digital video at Alloy Digital, where he will oversee programming and brand strategy for the company's multiple video channels.

Alloy Digital says it is one of YouTube's largest content providers, with original channels including Shut Up! Cartoons, Deepak Chopra's The Chopra Well and ClevverNews.

The company adds that its digital media and video network reaches more than 90 million consumers, including more than 53% of Internet users in the persons 12-34 demo, and that its owned-and-operated channels rank No. 1 in total YouTube subscribers with 8 million-plus.

Kaufman, who will report to executive vp Barry Blumberg, has nearly 20 years of experience in the media industry and expertise in programming development, content and distribution strategy.

He previously was a brand and strategy consultant for YouTube and before that was vp strategic programming at Howcast Media.

He also has been vp programming and editorial at NBC, where he contributed to the launches of Hulu and the National Broadband Company, and began his career at MTV Networks.

Alloy Digital has been ramping up recently, making four big acquisitions over the past year, including Clevver Media, which has seven entertainment- and celebrity-focused YouTube channels that hit the company’s target 12-34 demo; Smoosh, the third-most-subscribed YouTube channel; Generate, a Southern California producer and talent management company run by former WB Network CEO Jordan Levin; and B5 Media, which produces women’s lifestyle networks.

Alloy Digital's parent company, Alloy Inc., was acquired by an investor group led by Strauss Zelnik's ZelnickMedia in 2010. Alloy Inc. Last month, Alloy Inc. sold Gossip Girl producer Alloy Entertainment to Warner Bros. Television Group.

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