'The Amazing Spider-Man 2' Sets Opening-Weekend Record in India for Hollywood Film
Boosted by a marketing campaign that included a Hindi-language music video, the film opened to $6.92 million, coming in fourth for the year including Bollywood titles.
The Amazing Spider-Man 2 grossed $6.92 million (417 million rupees) during its opening weekend in India, following the film's local release on May 1. Sony Pictures India says this is the highest opening weekend figure recorded by any Hollywood film in India. The previous installment, 2012's The Amazing Spider-Man pulled in about $5.7 million (340 million rupees) during its India opening weekend, according to SPI.
SPI also said it gave the Andrew Garfield-starrer the widest ever release for any Hollywood film in the country, with a final tally of 1,523 screens, which included dubbed versions in Hindi, Tamil and Telegu and in formats including Imax 3D and Dolby Atmos sound where available.
Overall, the Marvel sequel's opening ranks fourth for the year, including local titles.
"The Amazing Spider-Man 2 once again consolidates Spider-Man's position as a franchise that cannot be beaten," said SPI managing director Kercy Daruwala. "We are happy to say that the film garnered unprecedented buzz in the weeks before release. We have taken a mass marketing approach to this film with some unique and very local innovations."
SPI's marketing rollout for the film included a specially created promo Hindi music video, "Main Hoon" by local band Sanam.