Amazon Enters Book Publishing Arena

 Henry S. Dziekan III/Getty Images

Bookseller has finally achieved its goal of removing the middle man and publishing the books it sells. 

The internet giant announced that it signed popular self-help expert Timothy Ferriss, whose 4-hour series has been a New York Times best sellers list staple. 

The author's follow up to The 4-Hour Body and The 4-Hour Workweek, The 4-Hour Chef, is expected to have an April 2012 release, and will be published in print, enhanced digital and audio formats by the company's New York-based publishing house, Amazon Publishing. 

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"My decision to collaborate with Amazon Publishing wasn't just a question of which publisher to work with," said Ferriss in a statement. "It was a question of what future of publishing I want to embrace. My readers are migrating irreversibly into digital, and it made perfect sense to work with Amazon to try and redefine what is possible."

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Added Larry Kirshbaum, VP and Publisher at Amazon Publishing: "Like every book Tim has published to date,  The 4-Hour Chef is a watershed work and an ideal way to launch our new publishing imprint in New York."

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