Amazon's LoveFilm, NBCUniversal International TV Strike Content Deal

7:34 AM PST 1/16/2013 by Georg Szalai

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The agreement covers such shows as the U.S. version of "The Office," "30 Rock," "Heroes" and "Knight Rider."

LONDON -- Amazon.com's British online streaming video service LoveFilm has struck a content licensing deal with NBCUniversal International TV Distribution that will provide subscribers access to hundreds of episodes of iconic U.S. TV shows.

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Financial details weren't disclosed.

The deal covers such shows as the U.S. version of The Office and 30 Rock, Heroes and 1980s cult hit Knight Rider.

It follows previous deals reached by the Netflix competitor with TV partners, including ABC, the BBC and ITV.

“This deal with NBCUniversal strengthens our exceptional and unrivaled on-demand TV offer," said Jim Buckle, managing director at LoveFilm. "Our content, unbeatable value for money and the instant nature of our service make us the first choice for people who want the best possible entertainment experience."

Said Belinda Menendez, president, NBCUniversal International TV Distribution and Universal Networks International: “LoveFilm customers will now have access to the classic NBCU series they know and love, as well the opportunity to discover our other high-caliber programming.”

Email: Georg.Szalai@thr.com