Amazon Prime Inks Production Deal with American Girl

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The pact calls for four live-action specials and includes option to produce multiple seasons of episodic content based on the brand's characters.

Amazon has signed a multi-year, multimillion dollar production deal with Mattel subsidiary American Girl, it was announced Monday.

The pact calls for four live-action specials and includes the option to produce multiple seasons of episodic content based on the brand's characters. Two of the specials will feature characters from the BeForever historical line and one will feature characters from Girl of the Year franchise, which consists of characters based on the interests and experiences of today's girls. The first special will premiere on Amazon Prime later this year.

"American Girl resonates strongly with kids and parents alike through its message of self-confidence, adventure, exploration and learning," Amazon Studios' head of kids programming, Tara Sorensen, said in a statement. "Their research dives deep and adds rich layers to the IP that are unparalleled in this space which, in turn, will facilitate a truly enriched on-screen experience."

Mattel chief content officer Catherine Balsam-Schwaber added, "Amazon Studios has differentiated itself by creating shows that bring more than just entertainment to families. Their focus on creating positive role models that both inspire and educate was an absolute perfect fit with Mattel's mission of creating purposeful play. Partnering with Amazon shows our commitment to innovation and to bringing content to our customers where, when and how they want to watch it."

And Mattel's global core brands officer Juliana Chugg said, "The Amazon Studios and American Girl ethos are so closely aligned. American Girl's roots are in creating smart, engaging content for girls. Amazon Studios will help us further our mission to champion and unite even more fans by bringing our popular characters to life in a whole new way. We can't wait for families to enjoy the new American Girl specials together."

The American Girl live-action specials will join Amazon's other original kids programming, including series Just Add Magic, Gortimer Gibbon's Life on Normal Street, Annedroids, Tumbleleaf and Wishenpoof.

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