Amazon Prime Video India Chief Quits

Courtesy of Amazon Prime Video India
Amazon Prime Video India country head and director Nitesh Kripalani

Nitesh Kripalani supervised the launch of the video giant in the country.

Amazon Prime Video India country head and director Nitesh Kripalani has quit the company.

A spokesperson for the streamer stated that Kripalani “has decided to move on from Amazon due to personal reasons. Nitesh helped build the team and deliver a great experience to our customers. We wish Nitesh the best in his future endeavors.”

Kripalani has been with Amazon since 2014 and was instrumental in forging pacts with leading Indian banners such as Dharma Productions, T-Series and Vishesh Films, among others, to build a content pipeline for Prime Video, which launched in India last December.

Amazon recently also signed a worldwide streaming deal with top star Salman Khan’s banner. In addition, the video giant commissioned 18 originals, which are at various stages of production, starting with cricket series Inside Edge, which unfurled in July.

Kripalani came to Amazon from Sony Pictures Networks India where he  was heading its digital business, which included the launch of OTT services SonyLIV and LIVSports.

In the interim period until a replacement is appointed, Kripalani’s role will be filled by Prime Video India director of content, Vijay Subramaniam.

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