Amazon Sponsors Free Luxury Rides on Uber

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The Amazon promotion is timed one month before phase one of Emmy voting begins June 13.

Amazon is targeting Emmy voters with a new Uber promotion running this weekend in Los Angeles. 

Beginning Thursday, a select group of Angelenos who open their Uber app will be given the option to upgrade their ride to an UberLUX, courtesy of Amazon. Riders who select this option also will be handed a Kindle Fire HD ready to stream Amazon originals like Transparent, Mozart in the Jungle or The Man in the High Castle

The rides, which can be requested from May 12-14 between the hours of 8 a.m. and midnight, are complimentary. 

The Amazon promotion is taking place exactly one month before phase one of Emmy voting begins June 13. And the e-commerce giant isn't just relying on Uber rides to get voters to stream its shows. It will host screenings and has made episodes available to stream for free for voters. 

This is only the second year that Amazon has made a Primetime Emmys push for its growing slate of originals. Last year, the first-time nominee nabbed two trophies during the televised show for dramedy Transparent — one for creator Jill Soloway in the comedy directing category and another for Jeffrey Tambor in the comedy lead actor category.

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