Amazon.com Makes Content Deal With Viacom Official

6:45 AM PST 2/8/2012 by Georg Szalai

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The agreement will bring such hits as MTV's "Jersey Shore," Nickelodeon's "iCarly," TV Land's "Hot in Cleveland" and VH1's "Mob Wives" to the e-tailer's Prime Instant Videos library.

Amazon.com unveiled Wednesday a content licensing deal with Viacom for its Prime Instant Videos library, including favorites from MTV, Comedy Central, Nickelodeon and other networks from the entertainment giant.

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The deal will bring the total number of Prime Instant Videos film and TV shows to more than 15,000. Amazon Prime members can stream the content for no additional cost beyond their $79 per-year Prime subscription.

As reported by The Hollywood Reporter, Viacom CEO Philippe Dauman said on his quarterly earnings conference call last week that the company expected to unveil a new digital content deal this week. Industry observers and analysts tipped its latest partner to be Amazon following Viacom deals with Netflix and Hulu.

The Viacom content covered by the deal includes MTV's Jersey Shore, The Hard Times of RJ Berger, The Hills, Comedy Central's Chappelle’s Show, The Sarah Silverman Program, Nickelodeon's iCarly, Dora the Explorer, SpongeBob SquarePants, Spike's Deadliest Warrior: The Show, TV Land's Hot in Cleveland, and VH1's Love & Hip Hop and Mob Wives.

Said Brad Beale, director of video content acquisition for Amazon: "This deal with Viacom brings Prime customers and Kindle Fire users thousands of comedies, kids' shows, reality TV and much more from some of the best cable networks available. We now offer more than 15,000 movies and TV shows in Prime Instant Videos and are working hard to add even more great content."

Email: Georg.Szalai@thr.com

Twitter: @georgszalai