Pret-a-Reporter

Amazon's First Live Show to Focus on Fashion

Courtesy of Amazon
From left: Frankie Grande, Rachel Smith and Lyndsey Rodrigues

It's named 'Style Code Live.'

Amazon is continuing to make its mark in the fashion world.

Not long after rolling out its seven in-house fashion labels, the e-comm giant announced Tuesday that it's launching a new fashion and beauty show called Style Code Live.

Hosted by Lyndsey Rodrigues (MTV's Total Request Live), Rachel Smith (correspondent at ABC News for Good Morning America and Nightline) and Frankie Grande (Big Brother 16 and Ariana Grande's half-brother), the 30-minute show will feature fashion tips from experts, shoppable looks and interactive live chats — not unlike what HSN and QVC offer on their sites.

"Style Code Live gives viewers a first-of-its-kind daily style and entertainment experience. We’re live, interactive and covering the latest trends in fashion and beauty each weeknight — with guest experts, celebrities, and viewer tips," said Terence Noonan, Style Code Live's executive producer. "We are building a community and are super excited for our viewers to be part of it."

The premiere on Tuesday evening will kick off with WeWoreWhat fashion blogger Danielle Bernstein sharing her top three must-haves for spring. Grammy winner Meghan Trainor, actress Keri Russell and YouTube star Tati Westbrook are expected to appear on the show later this week.

The show will stream live weeknights at 9 p.m. ET here.

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