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Amazon's LoveFilm Adds NBCUniversal Kids TV Content

PBS

"Curious George," "Barbie: Princess Charm School" and "Rastamouse" are among the library titles covered by the deal.

LONDON -- Amazon's European online streaming video service LoveFilm on Monday added children’s TV content from NBCUniversal, further expanding its offer of kids entertainment.

The library programming deal includes such characters and shows as Curious George and Barbie: Princess Charm School, The Land Before Time, Maisy and Rastamouse.

Financial details weren't disclosed.

Said Simon Morris, chief marketing officer of LoveFilm: "From nostalgic classics to modern favorites, there is a wealth of child-friendly series available on LoveFilm Instant, and these latest additions allow us to offer our ever-growing audience more choice than ever before."

LoveFilm has more than 2 million members in the U.K. and Germany.

Among other kids content deals, Lovefilm recently acquired streaming rights to the Power Rangers franchise.

E-mail: Georg.Szalai@THR.com
Twitter: @georgszalai