Amazon's LoveFilm Inks U.K. Deal With Scripps Networks for Food, Lifestyle Content

4:17 AM PST 07/30/2013 by Stuart Kemp
Getty Images
Adam Richman.

The deal will see VOD subscribers offered various U.S. shows, such as the Emmy-award-winning "Barefoot Contessa" and "Man v. Food Nation" with Adam Richman.

LONDON – Amazon's streaming video service LoveFilm has inked a deal with Scripps Networks Interactive to bring a range of food and lifestyle-focused TV content from Food Network and Travel Channel to U.K. subscribers.   

LoveFilm's U.K. members will be able to stream myriad foodie shows, including the Emmy-award-winning Barefoot Contessa, competitive food show Man v. Food Nation featuring "gastronomic gladiator" Adam Richman and other shows, such as Restaurant: Impossible, House Hunters International and Bizarre Foods with Andrew Zimmern.

PHOTOS: Nancy Silverton's New Food Adventure

The deal marks LoveFIlm Instant's first foray into the cooking and lifestyle genre.

It follows hot on the heels of the first online-only subscription distribution deal for Scripps Networks Interactive in the U.S. earlier this year with Amazon.com.

LoveFIlm chief marketing officer Simon Morris said, "There is no doubt that we [in the U.K.] are a nation of foodies, and it’s great that this deal will enable us to meet increasing viewer demands for this particular type of content."

Kate Bradshaw, vp digital U.K./EMEA for Scripps Networks, added: "We’re pleased to be partnering with LoveFilm Instant to provide consumers another platform to engage with some of our best-loved shows, wherever and whenever they want."    

comments powered by Disqus