Amazon's LoveFilm Signs Scandinavian Deal With NonStop

2:57 AM PDT 5/7/2012 by Scott Roxborough

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Deal includes films by British auteur Ken Loach

The agreement for 150 film titles includes Paul Giamatti-starrer "American Splendor" and Ken Loach's "It's a Free World."

COLOGNE, Germany - Amazon's European Internet streaming and DVD-delivery service LoveFilm has signed a new distribution deal with Swedish indie group NonStop Entertainment for Scandinavian rights to some 150 films.

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The agreement includes titles such as Paul Giamatti-starrer American Splendor, the documentary Yves Saint Laurent: L'amour Fou and It's a Free World from British director Ken Loach.

LoveFilm will offer the NonStop titles on its online streaming service in Sweden, Norway and Denmark.

The agreement is part of a series of deals with local independent distributors that LoveFilm has been doing in the territories it operates in: the U.K., Germany and Scandinavia. LoveFilm recently inked with Germany's Tobis and Koch Media and, in the U.K., stocked up on Brit TV content with streaming deals with the BBC and ITV.

In part, the Amazon-subsidiary is looking to strengthen its position to ward off Netflix, which has launched in the U.K. and Ireland and has announced plans for a further European roll-out.