AMC Doubles Household Reach in Mexico With New Carriage Deals
The international channel, which previously used the MGM brand, and Sundance Channel get distribution deals
AMC Networks International Latin America on Monday unveiled deals for expanded carriage of its key cable networks in Mexico, including the new AMC and the launch of Sundance Channel in the market.
Financial details weren't disclosed.
The international arm of AMC Networks, led by CEO Josh Sapan, recently rebranded the MGM Channel to AMC to bring it's U.S. flagship brand to international markets.
With AMC’s debut in Mexico, the network has doubled its household distribution in the market, the firm said.
The company said it has struck new agreements with PCTV, an association of hundreds of cable systems throughout Mexico. AMC and Sundance Channel will launch as 24-hour linear channels with VOD in the systems of such companies as Megacable and Telecable.
The company also reached similar carriage deals with the pay TV platforms owned by Televisa Telecom, including Sky Mexico, the country’s largest pay TV operator. A separate agreement has been reached with IPTV provider Total Play in Mexico City.
Said Eduardo Zulueta, managing director of AMC Networks International Latin America and Iberia: “These new agreements with the largest pay-TV platforms in Mexico endorse the growing demand for AMC, Sundance Channel and [regional network] elgourmet in the region. We have just doubled the distribution of our channels in Mexico and have ambitious growth plans for the rest of Latin America.”
He added: “Our commitment to the region is firm and is emphasized by the improvement in our offer of globally renowned and locally relevant channels.”