AMC Networks Promotes Jennifer Caserta to President and GM of IFC
The network's former EVP, instrumental in the success of ratings hit "Portlandia," assumes her new position at the New York headquarters immediately.
AMC Networks announced Monday that Jennifer Caserta, executive vice president and general manager of IFC, would assume the role of network president and GM, effective immediately.
Casserta, who joined IFC in 2004, takes on the new role in the wake of former IFC TV and Sundance Channel president Evan Shapiro's departure for Participant Television.
“Jen has been a tremendous asset to the network, leading IFC’s successful rebrand and its transition last year to an ad supported model, and implementing an original programming strategy that’s resonating with viewers," said AMC Networks CEO Ed Carroll. "IFC’s distinct brand and focus on original, off-kilter comedies has positioned it extremely well among viewers, advertisers and affiliates. Jen is a terrific leader and a savvy executive and I’m very pleased to recognize her many accomplishments with this well-deserved promotion.”
IFC became ad supported in 2011 and has since seen audience growth for its sketch comedy show Portlandia. Improving ratings 150 percent, season to season, the sophomore outing also earned the network its first Peabody Award.
Prior to serving as EVP and GM of IFC, Casserta served as EVP of marketing, communications, scheduling and alternative programming and, originally, VP of marketing. She's greenlit original comedies The Increasingly Poor Decisions of Todd Margaret, Onion News Network and Whisker Wars, as well as the upcoming originals Comedy Bang! Bang! and Bunk.
She'll continue to work from the network's New York City headquarters, reporting directly to Carroll.