Pret-a-Reporter

American Apparel to Close Original L.A. Store

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American Apparel

The founding location in L.A.'s Echo Park neighborhood is yet another casualty of the retailer's ongoing struggle to stay afloat.

American Apparel's latest move in its effort to restructure and revamp the flailing company is the closure of yet another retail location. But unlike the shuttering of several of its other stores — which were closed earlier this year in an attempt to cut costs — this one hits close to home. 

On Friday morning the company revealed to The Eastsider that it will close down its original store location on Sunset Boulevard in L.A.'s Echo Park neighborhood, which first opened its doors 12 years ago. The news comes just two months after American Apparel announced that it was filing for Chapter 11 bankruptcy in order to stay afloat during the continued restructuring process. 

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"This store closure is a next step in implementing our previously announced turnaround plan, which includes closing underperforming locations and investing in new stores in promising areas,” the company said in a statement to the paper. The 5,300 square foot location is already up for lease and will be available in February of next year. 

American Apparel isn't the only retailer to feel the heat. Earlier this month, iconic L.A.-based boutique Kitson also announced that they were closing all 17 retail locations. 

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