American companies touting MIPCOM deals
Comcast announces Asia two carriage dealsCANNES -- American companies are wasting no time trumpeting their recent international deals as Yank execs spilled off planes and trickled in to this French riviera resort Saturday for the annual rendezvous known as MIPCOM, the key global TV programming sales market on the global calendar.
Among the first to tout its deals along the sea-bordering promenade called the Croisette is Comcast, which has in the last couple of years rebranded its E! Entertainment and offshoot brands under the rubric Comcast International Media Group.
On Saturday the U.S. cable company took the wraps off of two new carriage deals in the Far East for the Style Network: with StarHub TV in Singapore and The New Media Group in Japan. No financial details were made available. The deals were clenched by Christine Fellowes, the managing director of Asia Pacific operations for CIMG.
"These new launches with StarHub TV and The New Media Group underscore the popularity of our top lifestyle end entertainment content among audiences in Asia,2 Fellowes said.
Later this month Style, which features shows like 3Running in Heels2 and 3I Propose,2 will sashay out as part of StarHub's so-called Lifestyle Basic Upsize Group in Singapore and on TNMG's IPTV platform World On-Demand in Japan.
Also unveiled on the Croisette Saturday was a two-year renewal of a pact with Finnish broadcaster MTV OY for 600 hours of premier titles from Comcast1s programming vaults, which will variously air on MTV OY1s Sub, Ava and Max channels.
Among the shows in the deal, said CIMG senior VP Duccio Donati, are 3Pam: Girl on the Loose2 and 3Victoria Silvstedt - My Perfect Life2 -- latter featured on a huge billboard in front of the CIMG exhibition stand along the Croisette.