'America's Got Talent' Adds Google Voting
Viewers of NBC's summer flagship now will be able to vote for and save their favorite contestants using Google search.
NBC is teaming with Google to add a new layer of interactivity for fans of America's Got Talent.
Beginning tonight, viewers will be able to vote for their favorite contestant on the summer competition series by searching for "America's Got Talent" or "AGT" on Google. That search, conducted while polls are open, will reveal a window where viewers can submit their votes.
America's Got Talent also is using the feature to add a new option of saving contestants during the live shows, sponsored by Snapple. Starting Wednesday, viewers will be able to Google search "Snapple Save" or "America's Got Talent Save" to vote for the act they want to save. At the end of the night, those with the most saves will continue in the competition.
"We are excited to bring viewers more easy and interactive ways to participate in America's Got Talent," said NBC Entertainment executive vp digital Robert Hayes. "By partnering with Google, we hope to give all fans the power to make a difference in the outcome of the show."
Viewers will be allowed to vote up to 10 times using the Google vote tool. They also will be able to continue voting with existing methods via telephones, NBC.com and Facebook.
This isn't the first time that Google has provided voting technology. The tech giant also worked with Fox's American Idol last season to let fans cast ballots via search.
America's Got Talent is produced by Simon Cowell's Syco Entertainment and FremantleMedia North America. Executive producers on the show include Cowell, Jason Raff, Sam Donnelly, Trish Kinane and Richard Wallace.