'America's Got Talent' Launches Mobile Audition App
Videos recorded via iPhone, Android will compete among YouTube submissions in broadcast's quarterfinals.
NBC is continuing to embrace social media, partnering with YouTube and launching a mobile application for submissions for Season 6 contestants on its summer talent reality competition series America's Got Talent.
Running through June 9, acts can upload audition videos through the America's Got Talent Audition App available for iPhone and Android users as well as www.youtube.com/americasgottalent or via NBC.com/agt.
Producers will select 20 acts for the YouTube community to view and vote on, with the winner landing a place on the YouTube-branded quarterfinal broadcast.
“With a flip of the hand, this process throws a wider net across America,ˇ said Paul Telegdy, executive vp alternative programming at NBC and Universal Media Studios. “YouTube brought us Jackie Evancho for Season 5, and with greater accessibility and ease provided by the audition app, there’s no telling what amazing talent will surface next.ˇ
America's Got Talent is produced by FremantleMedia North America and Simon Cowell's SYCO Television. Howie Mandel (Deal or No Deal), joins returning celebrity judges Sharon Osbourne and Piers Morgan this season, while actor/producer/comedian Nick Cannon returns as host.
Season 6 premieres May 31 and ranks as NBC's top summer series in total viewers.