America's Next Top Agents

Rising reality reps are maturing with the genre

The boom in the unscripted genre is creating the next generation of star reality agents.

UTA's Joe LaBracio has made a name in cable, packaging 12 cable series in the past year, including "The Police Women" at TLC. A one-time assistant to former CBS reality chief Ghen Maynard, LaBracio eventually switched to agenting. He now works with such A-list producers as Tom Forman, Cris Abrego, Allison Grodner and Jay Blumenfield & Tony Marsh, and he sold the U.K. format "Baby Borrowers" to NBC.

Six months after becoming an agent in 2005, WMA's Josh Pyatt packaged and sold his first series, the George Foreman starrer "Family Foreman," to TV Land. He handled Bunim-Murray Prods.' recent series deals for "The Stylist" at MTV and "Frat House" at TBS, and he works with the Magical Elves, Toyplane Prods. and such personalities as Forman and entrepreneur Pat Croce.

A Minnesota native, CAA's Jonathan Swaden was applying to medical school when he found himself entranced by the first season of "Survivor." He headed to Hollywood and now represents such reality personalities as Tim Gunn, Jillian Michaels, Kara Dioguardi, Lisa Rinna and Morgan Spurlock, as well as companies like World of Wonder. The shows he packaged include Oxygen's "Tori & Dean: Inn Love," E!'s "Keeping Up With the Kardashians," Bravo's "Tim Gunn's Guide to Style" and TV Land's "I Love Lisa."

Endeavor's Ivo Fischer spent 18 years in the electronics business before becoming an agent in 2003.

While he reps a few producers, including Noah Bonnett, Fischer focuses primarily on talent like Bret Michaels, as well as Randy Jackson, the Kardashian clan and Jeff Probst.

ICM's Kimberly Oelman, who works as a team with Michael Kagan, reps producers Eden Gaha, Sara Rea, James McKinlay, James Breen, Alycia Rossiter, Liz Bronstein, Amber Mazzola, Size 12 Prods., Ping Pong Prods. and Liquid Theory. She brokered the series order for Joan Rivers' "How Rich You Are" at TV Land and was instrumental in moving "Nanny 911" to CMT.

As a rare New York-based reality agent, N.S. Bienstock's Eric Wattenberg has built a well-regarded unscripted department at an agency known mostly for its roster of top news anchors.

He did Tom Forman's original deal for "Extreme Makeover: Home Edition" and Spurlock's pact for "30 Days." Current clients include Charlie Corwin's Original Media, Zoo Prods. (shared with ICM) and Hybrid Films. He also orchestrated two major acquisitions -- Original Media's by Endemol USA and Zoo Prods.' by All3 Media.
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