Amp'd inks Black, others for content

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Amp'd Mobile has announced development deals with Jack Black, "24" executive producer Howard Gordon and others to produce original content for the mobile entertainment carrier in 2007.

"Today's youth, who represent the next generation of wireless customers, are increasingly expecting a higher level of entertainment from their devices," said Seth Cummings, senior vp content development and programming at Amp'd Mobile. "When we started Amp'd, we envisioned building the next-generation HBO, and the traction we've established toward this goal has been phenomenal."

Black, with producing partners Dan Harmon and Rob Schrab, will develop a series of comedy shorts this year for Amp'd Mobile based on their Channel 101 events, monthly screenings of amateur shorts in Los Angeles where the audience decides on the top productions. In the mobile version, the audience also will decide which shows are canceled and which will return.

Gordon will bring his Icebox Internet entertainment company to Amp'd Mobile with "Paranormal News," an investigative news series that examines mysterious sightings and draws on analysis from experts at NASA, meteorologists and digital video analysts. Icebox also will develop original content for Amp'd Mobile with producers Rob LaZebnik ("The Simpsons") and Jon Collier ("King of the Hill," "Monk").

Donick Cary, creator of the animated series "Lil' Bush: Resident of the United States," which will make the jump from Amp'd to Comedy Central in the summer, will produce an animated series for the carrier titled "Lil' Hollywood," which will feature Carson Daly. He also will produce the live-action "Mexican Crazy Show" for Amp'd.

"I'm thrilled Amp'd is letting me create a new cell phone series in 2007," Cary said. "If I can get one kid kicked out of school for watching TV in class, then I've done my part."

Writers Dan Greany ("The Simpsons") and Tony Barbieri ("Jimmy Kimmel Live") and director Seath Kearsley ("Eight Crazy Nights") also are slated to work with Amp'd.
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