Branded

Amy Adams Poses for Max Mara

The actress is the new face of the Italian fashion house.
Max Mara

Amy Adams has been tapped as the new face of Max Mara, fronting for the Italian fashion house's fall 2014 campaign.

For the ads, first revealed on WWD, the American Hustle actress models the brand's in-house designed leather handbags, signature accessories and new sunglasses. In addition to the ads shot by Mario Sorrenti, a short film is tied to the campaign.

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Adams will follow in the footsteps of Jennifer Garner, who was tapped as the first celebrity to pose for the luxury label last year. The brand notes that Max Mara found its campaign successful in terms of sales and credibility with Garner and hopes to continue that success with another celebrity campaign, especially since "a celebrity component is more important" in certain countries for growing its brand.

With awards season underway, we'll be looking forward to seeing what Max Mara-designed pieces Adams will wear on the carpet.

What do you think?

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