Amy Schumer and Seth Rogen Banter About Equal Pay in New Bud Light Ads
The beer "costs the same if you're a dude or a lady."
Everyone from ad agencies to the U.S. women's soccer team are bringing to light the vital issue of equal pay for women, and now, it's Bud Light's turn. Amy Schumer and Seth Rogen discuss the ridiculousness of the gender pay gap in the brand's latest ads from Wieden + Kennedy New York.
"The Bud Light Party is about bringing people together and sparking national conversations around timely topics," Alex Lambrecht, vp, Bud Light at Anheuser-Busch, said Monday in a statement. "In our newest spot, Seth and Amy have a colorful banter surrounding the matter of equal pay — which the Bud Light Party proudly supports."
For every share of the hashtag #CheersToEqualPay on social media, Bud Light is donating $1 to Catalyst, a nonprofit organization that promotes workplace equality. According to the latest U.S. Census report, women who work nine-to-five jobs only make 79 cents to every dollar men make.
And, as Schumer points out in the ad, women also are often charged more for the same goods, like cars, dry cleaning and shampoo. However, "Bud Light costs the same no matter if you're a dude or a lady," the comic actress says.
This article first appeared on Adweek.com.