An average day for Fox Atomic

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After creating a sensation on YouTube with its viral marketing videos, the novel "Average American Male" has been picked up by Fox Atomic, with Betty Thomas on board to produce with an eye to direct.

Adapting the book is its author Chad Kultgen, a former Weekly World News writer.

"Average's" unnamed narrator is a man in his late 20s who hangs out with his friends and girlfriend, plays video games and holds an insignificant job. He reveals to readers his racy thoughts on his girlfriend, watching porn, his disgust with people in general and that he should either live life alone or bite the marriage bullet.

Interest in "Average" sparked after its publisher Harper Perennial, a division of HarperCollins, produced three one-minute videos for YouTube after having problems getting press for the novel. The viral videos were an immediate hit with more than 1 million views, pushing book sales.

Fox Atomic executive Jeff Arkuss will oversee the project with president of production Debbie Liebling.

Repped by CAA and Mason Novick, Kultgen has another project in development with New Line Cinema, penning the comedy "Burt Dickenson, Most Powerful Magician on the Planet Earth."

Thomas is tapped to direct the movie version of the series "Dallas." Her directing credits include "John Tucker Must Die" and "I Spy." She is repped by CAA and attorney Kathleen Hallberg.

Leslie Simmons reported from Los Angeles; Borys Kit reported from Toronto.
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