Analysts Predict Studios' Premium VOD Plans Will Have Limited Impact
"I'm not sure what the incentive is to pay six times what you would pay for a regular VOD title," one analyst says. "It's going to be a marketing problem."
A niche product in search of a market. That is how Piper Jaffray analyst James Marsh describes studios' plans for a $30 premium VOD service that would beam films into satellite and cable TV homes 60 days after their theatrical release.
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