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Analysts Predict Studios' Premium VOD Plans Will Have Limited Impact

5:00 AM PDT 4/5/2011 by Georg Szalai

Gabelli analyst Brett Harriss argued that VOD will be a threat for exhibitors but mitigated by the fact that the theatrical window has traditionally worked well for studios. Plus, exhibitors could make true on their threat to charge studios for trailers they have in the past attached to their releases for free, which he estimates are worth about $1.5 billion in advertising.

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