Anderson Cooper's Daytime TV Show Posts Ratings Gain Amid Teen Tragedy
Despite a blast of bad publicity from a skate board accident that seriously injured a teen who was taping an episode for an upcoming segment on his new talk show, the ratings news for Anderson Cooper’s new syndicated show was upbeat after its second week on the air.
Anderson had a 1.4 national rating for week two (after Nielsen recalculated the rating for the first week), which made it the second biggest opening for a new talk show since Rachel Ray in 2006. Only Dr. Oz had a higher debut when he launched in 2009.
Dr. Phil remained the top rated syndicated talk show in his second week of the new season with a solid 3.0 rating. That was down from his huge opening week but a strong 24% ahead of his performance this time one year ago.
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Dr. Oz, who inherited the bulk of the Oprah time periods and stations, also had a strong second week. He had the second highest rated talk show with an impressive 3.0 rating, up from 2.9 in his first week back.
Oz also shined with the key demographic group of women 25 to 54 years of age, pulling a 1.7 rating, which was better than even Dr. Phil, who had a 1.6 in the demo for week two.
Ellen, who had her best premiere week last week, held on to her gains for a 2.3 rating in her second week.
Regis & Kelly, in the final weeks of Regis Philbin’s long run, was the third highest rated talk show with a 2.7 rating. That was up 13% from his audience size one year ago, and improved on a 2.5 rating last week.
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Among off network shows newcomers Big Bang Theory and 30 Rock both had reason to giggle along with their growing audience. Big Bang was the fifth highest rated show in syndication with a 4.5, behind only top rated veterans Judge Judy, Wheel of Fortune, Two and a Half Men and Jeopardy.
30 Rock, which had less watched time periods in late night and other day parts outside the key access period leading into the local evening news, had a solid 1.4 rating in overall households.
Most of the syndicated magazine shows had big gains for the week thanks to their coverage of the Emmy awards. Category leader Entertainment Tonight had a 3.7 rating, up 9% from the prior week. Inside Edition was up 3% to a 3.1, while Access Hollywood held steady with a 2.0 rating. They were followed by TMZ with a 1.9 (about even with the prior week) and The Insider with a 1.7 (up 13% over the prior week).
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Rachel Ray’s talker held up with a 1.5 overall rating.
The news wasn’t as exciting for two other new talk shows, among the 14 syndicated talkers now on the air. The Jeremy Kyle Show did a .05 rating, while We The People with Gloria Allred did a 0.4 rating for its first week on the charts.
They did start with a disadvantage. While Anderson is cleared in 97% of the country, Kyle is in only 89% and Allred’s show is in only 61% of the country.
The good news for talk shows is that almost every one was up or at least even with its year ago performance.