TV News Poll: Anderson Cooper Viewed Most Favorably Among News Personalities

A THR and National Research Group survey reveals 36 percent of respondents would describe Cooper as "improved" and "talented."

CNN anchor Anderson Cooper was the news personality viewed most favorably, according to a new poll commissioned by THR

The poll — which asked 1,000 news consumers (split 50-50 between Clinton and Trump supporters) to rank anchors by specific key words — found that Americans viewed Cooper as "improved" (36 percent), "smart" (42 percent) and "talented" (36 percent). Overall, 68 percent of respondents said they felt "favorable" toward him, higher than any of his colleagues.

Other anchors were also ranked based on descriptive words such as "boring," "fearless" and "honest." Trump and Clinton supporters shared similar views of former Fox News anchor Megyn Kelly, who was targeted by Trump during much of the 2016 election cycle: 21 percent of voters described Kelly as "fearless" (23 percent of Republicans and 21 percent of Democrats). 29 percent found NBC Nightly News anchor Lester Holt to be "relatable," with 35 percent of Clinton supporters identifying him as such compared with 22 percent of Trump supporters.

Trump and Clinton supporters' opinions diverged further when it came to ranking the accountability of Good Morning America anchor Robin Roberts and political commentator Sean Hannity. Overall 36 percent found Roberts to be "honest" — Clinton supporters had higher trust in Roberts with 43 percent, in contrast to 25 percent of Trump supporters. An average of 30 percent of respondents found Hannity to be "biased" — only 18 percent of Trump voters thought so, but a full 40 percent of Clinton voters did. Also, 14 percent found Cooper's CNN colleague, Wolf Blitzer, "boring."

Both political stripes had similar sentiments about talk show host and author Chris Matthews (28 percent of Americans described him as, blandly, a "commentator") and Fox News' Bill O’Reilly. Approximately 34 percent of combined Trump and Clinton voters found the host to be "aggressive," with Democrats viewing the anchor in a more negative light. 35 percent of Clinton supporters described O'Reilly as "mean" (compared to 13 percent of Trump supporters). The O'Reilly Factor host was also perceived as the least kind, talented and journalistic.

 

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