Anderson keynotes evolving NATPE

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Chris Anderson, editor in chief of Wired magazine and author of "The Long Tail," is set to give the keynote address at the 2007 NATPE Conference & Exhibition, set for Jan. 16-18 at the Mandalay Bay Resort in Las Vegas.

"We wanted to get someone who is really changing the paradigm to talk about content from a different perspective," NATPE president and CEO Rick Feldman said Tuesday during a press briefing on the confab at the organization's headquarters in Los Angeles.

Anderson's speech will be followed by a panel discussion centering on his "Long Tail" theory about markets that lie outside the reach of the physical retailer. Panelists will include ICM vice chairman Robert Broder; Bonnie Hammer, president of Sci Fi Channel and USA Network; and Fox Interactive Media president Peter Levinsohn.

Also during Tuesday's briefing, NATPE co-chair Stephen Davis, president of mobile and online media at InfoSpace Inc., noted that the theme for the 2007 confab will be "Evolve & Prosper," reflecting the rapidly changing nature of the business of creating and selling content for multiple platforms.

Other sessions will focus on such topics as advertising models, the domestic and international format business, the role of traditional broadcasters in the new-media landscape, advertisers as program partners and television perspectives from the U.K.

In addition, Ted Harbert, president and CEO of Comcast Entertainment Group, and Google vp content partnerships David Eun will take part in separate "Coffee With" sessions moderated by Andrew Wallenstein, digital media and TV features editor at The Hollywood Reporter, which is sponsoring the sessions.

Feldman, who said registration is pacing ahead of 2006 in all categories, also noted that the exhibition floor will have expanded hours as part of a move to increase the selling time for participants, adding an hour to Wednesday morning and Thursday afternoon.

Meanwhile, sessions for the third annual NATPE Mobile++ summit, focusing on digital entertainment and taking place Jan. 15, will focus on such topics as the capabilities of the next generation of mobile media devices and services, the advertorial market and its relationship to the digital-media industry and the role of mobile media in social networking.

Also on Jan. 15, the fourth annual Brandon Tartikoff Legacy Awards, which recognize professionals "who exhibit extraordinary passion, leadership, independence and vision in the process of creating television programming," will be handed out. The honorees are writer-producer Hammer; Stephen J. Cannell, chairman of Cannell Studios; Harry Friedman, executive producer of "Wheel of Fortune" and "Jeopardy!"; and Anthony E. Zuiker, executive producer of CBS' "CSI" franchise.
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