Angelica Cob-Baehler Leaving EMI to Join LA Reid at Epic: Sources

4:17 PM PST 09/07/2011 by Billboard Staff, Shirley Halperin

In her imminent return to Sony Music, the executive, who had a hand in signing Katy Perry to Capitol, is expected to move beyond publicity to marketing.

Angelica Cob-Baehler, EMI's Executive Vice President of Media & Creative Services, is leaving the company to take on a key role in LA Reid's new regime at Epic, say sources. She is expected to take on a marketing position at the Sony label and remain based in Los Angeles. 

On Wednesday, EMI GM Greg Thompson sent an email to staff announcing her departure. It reads as follows:

"It's a mark of the success that we and our artists have been having lately that the other majors seem to spend most of their time trying to persuade our amazing staff to join them. The unfortunate thing is that sometimes they succeed! With that in mind, I'm sorry to say that Angelica Cob-Baehler, Executive Vice President of Publicity & Creative Services, is leaving EMI. We’ll be making an announcement on her leaving date shortly.

Angelica joined EMI in 2006, and has played an important role in the teams supporting many of our fantastic artists including 30 Seconds To Mars, Katy Perry, KT Tunstall and A Fine Frenzy. After five years with EMI, she's leaving to take a great new role, and she departs with all our best wishes for the future.

Happily, Geli’s greatest achievement during her time with EMI is the incredible team that she has built. This team, which handles our artwork, grassroots marketing, video production, publicity and creative for our artists, is second-to-none in the business. It's this group that's helped The Decemberists and Amos Lee to the top of the album charts this year, that's been integral to helping Katy score five number ones from Teenage Dream, and that's so successfully launched the new Guetta album in the last week. I know that I speak for everyone at the company when I say how proud I am of the whole marketing, publicity and wider creative team here at EMI, and I know that they’re going to continue the great work that we’ve seen from them on all of our recent high-profile campaigns.

Please join me in congratulating Angelica on her new role!"

This will mark Cob-Baehler's second stint at Sony, now run by former Universal Music Group chairman Doug Morris. Prior to joining EMI, she spent several years in a senior position at Columbia Records. The executive has since moved beyond publicity, devoting much of her time to creative and marketing endeavors. She also had a hand in signing Perry to EMI's Capitol Records. 

Former Island Def Jam chairman LA Reid, who also doubles as a judge on Simon Cowell's The X Factor this year, took the helm at Epic early in July.

Cob-Baehler declined requests for comment. 

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