Rovio and Lucasfilm Team Up for 'Angry Birds Star Wars' Game
The new collaboration will include merchandising, video shorts and other tie-ins beginning Oct. 28
In many ways, Rovio Entertainment is following in the footsteps of George Lucas. Long before merchandising was a way of life in Hollywood, Lucas created an empire out of Star Wars action figures, lunchboxes and video games. Rovio has been a pioneer in expanding its Angry Birds video game franchise into a global merchandising phenomenon with over 200 licensing partners and more than 1,000 items released in 2011 alone.
Now Rovio and Lucasfilm Ltd. are joining forces with Angry Birds Star Wars, hoping that The Force can further extend these juggernaut franchises this Halloween. On November 8, the game maker will unleash a new game that promises to combine all the fun of the classic Angry Birds and Angry Birds Space with the characters, stories and settings of the epic space fantasy, Star Wars. The game will be available on iOS, Android, Amazon Kindle Fire, Mac, PC, Windows Phone and Windows 8.
Beginning October 28, merchandise ranging from Halloween costumes and apparel to action figures and collectible plush toys will be available at select retailers, just in time for the holiday shopping season.
From the deserts of Tatooine to the depths of the Death Star – the game and merchandise will feature the Angry Birds characters starring as the iconic heroes of the beloved saga like Luke Skywalker, Han Solo and Chewbacca. The Bad Piggies, who just got their own game last month, will be transformed by the Dark Side and turn into Darth Vader and other bad guys.
"This is the best Angry Birds game we’ve ever done. It’s the best parts of Angry Birds with all new cutting-edge gameplay set in in a galaxy far, far away,” said Peter Vesterbacka, the Mighty Eagle and CMO of Rovio. "As a big Star Wars fan myself, I’m really excited about this new universe. The Force is definitely strong with this one."
“Both Star Wars and Angry Birds share the instant and irresistible appeal of hands-on fun,” said Colum Slevin, Vice President, Head of Studio Operations for Lucasfilm Ltd. “People seem to instinctively know what to do when handed a lightsaber or a bird in a slingshot, so this is a natural combination.”
In the coming weeks, the companies will release new video shorts promoting this new collaboration that introduce new characters from the upcoming game. There are also rumors that a potential big screen collaboration could come from this partnership.
Rovio has already announced that it's developing a 3D Angry Birds big screen adventure with David Maisel, former Marvel Studios chairman, although they have not revealed any details about the direction of the film.
Rovio previously collaborated with 20th Century Fox on the Angry Birds Rio game, which was a huge success. That game is now included in the just-released Angry Birds Trilogy console game from Activision.