Animation classics hit Warners' T-Works site

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NEW YORK -- Warner Bros. Entertainment will launch T-Works next spring, an interactive home for its iconic characters from Warner Bros. Animation, "Looney Tunes," Hanna-Barbara and DC Comics along with newer animation.

T-Works will present old "Looney Tunes" cartoons, featuring characters like Bugs Bunny and Porky Pig, alongside Hanna-Barbara offerings like "Scooby-Doo" and "The Flintstones," as well as more contemporary animation like "Batman Beyond."

"The experience will be something that you expect from a studio," said Lisa Judson, president of Warner Bros. Animation. "We not only have these amazing characters but we also have the assets that go with them."

The site will also feature Web-only offerings including an untitled "Batman" short-form series and an untitled "Wizard of Oz"-related project. Both will be developed by Studio 2.0, the digital production division of Warner Bros. Television Group.

There will also be over 125 games on the site with more being developed by Warner Bros.

"We have set aside a significant budget for digital development," said Judson.

In addition, users will be able to make their own cartoon mash-ups and create widgets for use on sites like Facebook or MySpace. T-Works will also present virtual worlds where users can assume cartoon identities and interact with other avatars.

The site will be ad-supported and Judson said the company is talking to a "select group of partners." She said T-Works will be open to all the different digital advertising models currently in use, including pre-roll and post-roll.

T-Works will feature a destination for younger users, as well.
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