Animax goes mobile in Singapore

Follows Nov. launch in Malaysia, expanding to 7 countries

BANGKOK -- Animax had launched a free trial of its Mobile 3G streaming video service, expanding the Singapore StarHub subscription service, which offers English-dubbed versions of Japanese anime titles, to seven territories worldwide.

The service will remain free to StarHub mobile users until March 31, refreshing episodes of such titles as "Gankutsuou: The Count of Monte Cristo," "Blood+," "R.O.D. the TV" and "Last Exile" in two-hour cycles, Animax said in a statement from Hong Kong.

The service also offers "bite-size clips of five to seven minutes length, which are perfect for youths and young adults who are always on the go," Animax said.

"Animax Mobile adds a new platform beyond TV where viewers can enjoy their favorite shows whenever and wherever they want, especially as they go on shopping trips and gatherings during this busy festive season," Animax Asia vp and general manager Gregory Ho said.

Launched in Malaysia in November on Astro's 3G Mobile TV service, it was first made available in 2007 in Hong Kong, Canada, Australia, Taiwan and Brunei.
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