Ann Curry's Goodbye: The Verdict Is in 12 Hours Later

10:57 PM PST 06/28/2012 by THR Staff
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MSNBC

TV writers and the Twittersphere seem to agree: It all could have been handled better.

NBC's Today is drawing criticism from many who feel that Ann Curry wasn't given a proper sendoff Thursday morning -- and should never have been ousted in the first place.

Curry became emotional while telling viewers that she was ending her run as co-host of the morning show alongside Matt Lauer after just over a year, and would transition into the role of Today show anchor-at-large and NBC News national/international correspondent.

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“This is not easy to say, but today is going to be my last morning in a regular role on Today," Curry said through tears. "This is not how I expected to ever leave this couch after 15 years. But I am so grateful, especially to all of you who watch."

Curry's announcement came at 8:50 a.m. and encompassed the remainder of the 9 a.m. hour of the show. Colleagues Lauer, Natalie Morales and Al Roker were sitting with Curry on the couch while she made the announcement and offered her words of praise.

Savannah Guthrie, who is expected to replace Curry and will co-host Friday's show, was not present during the segment. When the program returned from commercial break, cameras went back into the studio, where Guthrie had taken Curry's seat on the couch. She began talking about the stories coming up during the 9 a.m. hour.

"Like many who were watching, it made me sad to see Ann Curry say goodbye today," former Today co-host Deborah Norville wrote in a piece for The Hollywood Reporter. "She's spent practically a generation on Today, so perhaps she deserved more of a send-off during her final farewell. As a viewer, I would have liked to have SEEN highlights of the daring reports about which there was the briefest of mentions at the end of the show. A show that spectacularly covers breaking news surely could have put together a tribute, even if the decision to announce her departure was hastily made."

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Many in the media and on Twitter shared those sentiments, criticizing Today producers and talent for the segment and NBC executives for the way the whole matter was handled.

The New York Times' Alessandra Stanley quoted Curry as saying she is staying at NBC News to report "at a time when this country and this world needs clarity" and chided the show.

"But it’s Today -- which has yet to name a replacement -- that needs clarity," she wrote. "Ms. Curry is getting a job more suited to her skills, and she deserves better treatment from the network she jumps out of planes for."

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THR's Tim Goodman took NBC to task for the way it handled the entire situation.

"NBC dumping Ann Curry from Today seemed like both calculated assassination and bizarrely ill-timed roll of the dice. It also seemed, well, like NBC," he wrote, bringing up the Conan O'Brien-Jay Leno late-night debacle. "Can’t this network do anything right? We’re a long way past 'this is starting to get embarrassing' and nudging up against 'this is starting to get pathological.'"

Joe Flint of the Los Angeles Times also criticized NBC for its "mishandling" of the matter and argued that the show, which is seeing a ratings dip, might need to do more than replace Curry to keep its No. 1 ranking in the morning.

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