Ann Taylor exec changes into Nick wear
EmptyNickelodeon/ MTVN Kids and Family Group has named former Ann Taylor marketing executive Jennifer Goodman Linn to the newly created position of senior vp brand marketing.
Linn, who will report to chief marketing officer Pam Kaufman, will be responsible for implementing both short- and long-term strategies to promote the Nickelodeon brand, its shows and overall company initiatives.
"As our brand hits creative highs and we speak to new audiences, Jennifer will be a huge asset in making sure we have consistent marketing messages across all our platforms," Kaufman said.
Linn will serve as a central representative of Nickelodeon, working to ensure that brand positioning is carried out and communicated across the company. Working across several lines of business within Nickelodeon, Linn will manage the planning and marketing for Nickelodeon properties including "SpongeBob SquarePants," "Dora the Explorer," "The Naked Brothers Band" and "iCarly," as well as Nickelodeon original movies.
In addition, she will partner with the public affairs team on the marketing of all Nickelodeon Kids and Family Group's pro-social initiatives, spearhead the company's multicultural marketing efforts, and oversee consumer and trade advertising.
Linn most recently served as vp marketing for Ann Taylor, where she oversaw marketing strategy, media and public relations for the Ann Taylor, LOFT and Factory businesses. Before that, she spent five years with the Geppetto Group/WPP Group USA and held positions at McKinsey & Co. and at Saatchi & Saatchi Advertising Worldwide.