Anna Lee in Netflix's chain of command

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Home entertainment industry veteran Anna Lee has joined Netflix as head of supply chain development and replication. She joins the online movie rental service Monday and will report to Netflix chief content officer Ted Sarandos.

Lee arrives from Sonopress, the world's No. 2 replicator of optical discs and a division of global media conglomerate Bertelsmann AG.

She will be responsible for managing the integration of Netflix's key content supplier relationships -- including studios, replicators and third-party service providers -- and for improving the efficiency and effectiveness of the company's supply chain. She also will support the implementation of Netflix's Blu-Ray Disc program.

At Sonopress, which she joined in Los Angeles in 2004, Lee was senior vp global video markets. She also has held product sourcing and buying positions at Time Warner and Sony Music.
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