Anne Hathaway Is the Subject of a New Refinery29 Series (Exclusive)
'(Un)Cover' premieres Sept. 9 as an interactive series about female icons.
Anne Hathaway is getting the cover girl treatment — with a twist.
The Interstellar actress is the first subject of a new interactive series from digital media company Refinery29 that will shine the spotlight on unconventional female icons.
Called (Un)Cover, the feature is being billed as a multiplatform series that reimagines the traditional magazine cover feature. Each installment of the ongoing series will include fashion photography, video interviews and editorial content.
In this first installment, Hathaway shares her thoughts on Internet trolls, her crush on Amy Schumer and why it's important to be comfortable in your own skin. She was shot by fashion photographer Guy Aroch and interviewed by author Jennifer Amstrong.
"With (Un)Cover, we're upending the traditional cover story to reinvent how this type of content is experienced in a digital first world," said Refinery29 editor-in-chief Christene Barberich. "We are focusing on a strong sense of immediacy and shareability across multiple channels, which is how our audience engages, enabling them to connect with the world's biggest celebrities in an intimate way."
The series is part of Refinery29's push into multiplatform storytelling. The 10-year-old company has made a name for itself in the online editorial space, garnering 25 million monthly visitors. In April, fresh off raising $50 million in funding from WPP and Scripps Networks, the 10-year-old lifestyle company unveiled to ad buyers its new originals banner with plans for a slate of scripted, unscripted and tutorial-esque videos.
(Un)Cover has launched in conjunction with Refinery29's F*ck the Fashion Rules fall fashion editorial initiative.
Said Barberich: "We couldn't be more thrilled to launch this new series with Anne Hathaway, an exceptionally talented woman who truly embodies the ambition, creativity and independent spirit that Refinery29 has always celebrated."