Suzy Amis Cameron (wife of director James Cameron) again is kicking off her annual Red Carpet Green Dress campaign, and design submissions now are open to budding clothiers vying for a chance to see their eco-friendly designs worn to the Academy Awards.
The prize is pretty hefty — last year, Skyfall actress Naomie Harris wore a dress designed by winner Michael Badger to the 2013 Oscars. And this year, for the first time in the five-year-old campaign's history, designers can enter menswear in addition to gowns, too.
“One of my objectives of Red Carpet Green Dress was always to urge people to think more consciously about how they consume fashion, and we have some surprises in store this year that will demonstrate further that thinking sustainably doesn’t always have to mean sacrificing," Amis, who came up with the initiative while promoting Avatar with her husband, tells THR in a statement.
Between Oct. 11 and Nov. 11, designers can submit a sketch of a gown or a tux made from sustainable fabric (think hemp and bamboo), along with an explanation of why the piece is a nod to Mother Earth. The $50 entrance fee covers up to five submissions.
Next month, a winner will be chosen and paired with an established designer who will mentor the winner through the creation of his or her design (last time around, Vivienne Westwood fit that bill). And in January — just before the Oscars — the winner will be publicly announced on the organization's website.
The campaign benefits MUSE School CA, a nonprofit educational organization in Calabasas, Calif., dedicated to inspiring and preparing young people to live consciously with themselves, one another, and the planet. The project has raised $120,000 to date.
For more information and to enter, go to redcarpetgreendress.com.