Pret-a-Reporter

#SocialGathering: Anthony Scaramucci Follows Russian Libraries on Twitter; Gloria Steinem Releases First Official T-Shirt

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And Kim Kardashian's 1-year-old has a favorite Snapchat filter.

Can't keep up with what's been going on in the social media world? Fret not. Here, a gathering of what stars, artists and brands have been up to this week on social media.

The Mooch Follows ...

From deleting long-ago, offending tweets about his current boss, President Donald Trump, to giving a profanity-laden interview with The New Yorker, new White House communications director Anthony Scaramucci has had quite a first week on the job, so we decided to take a dive into his social media habits. He follows 168K Twitter users (and rising, Trump is the tweeter-in-chief, after all) — and, looking at a sample population of 3,000 users he follows, some interesting groups popped up. While the former Wall Streeter doesn't follow former White House chief of staff Reince Priebus, there are plenty of interesting accounts he does follow to check out: New York socialites Tinsley Mortimer, Marjorie Gubelmann and Harley Viera-Newton (he was at Goldman Sachs, after all); Vogue Japan senior fashion editor Giovanna Battaglia; artisanal soda brands (Jones Soda, SodaStream and L.A. favorite Galco's Soda Pop Stop); and plenty of arts organizations, including the Smithsonian's array of Twitter accounts and a multitude of Russian libraries that tweet in Cyrillic, plus the Playboy Playmates (to keep him grounded?). But when you follow that many users, what are you even seeing in your feed? A mess, ironically.

"The Mooch" joined Twitter in 2009, and here's his first tweet:

Bey’s Bump Bumped Her Back Up

Since Beyonce shared a much-awaited photo of twins Rumi and Sir Carter, the singer has climbed back up Billboard’s Social 50 chart to the top 10. Billboard reports on data tracked by Next Big Sound, which measures engagement on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr.

 

A post shared by Beyoncé (@beyonce) on

 

A post shared by Beyoncé (@beyonce) on

Brie Larson's All-In for Halo Top

Halo Top. The new, heavenly alternative to frozen yogurt — a 240- to 360-calorie ice cream that comes in 17 flavors (red velvet, oatmeal cookie and black cherry, to name a few) — is popping up all over Instagram as the new way to indulge without the bulge. Big in L.A. and New York City, the ice cream boasts a protein-enriched, low-sugar, low-carb, low-fat product with no growth hormones (and lots of celebrity fans).

 

A post shared by Brie (@brielarson) on

Gloria Steinem’s First Official T-Shirt

Feminism and fashion have become fast friends since the election, and it was only a matter of time before Gloria Steinem, 83, feminist icon and leader who was honored in June by the Council of Fashion Designers of America, released her first limited-edition charity T-shirt ($24.99). It features the famous fist-up-in-the-air photo of her and Dorothy Pitman Hughes. All proceeds go to the ERA Coalition, leading "the resurged movement for the Equal Rights Amendment." Don't sleep on getting a shirt if you want one — the online store closes in 11 days.

 

A post shared by Gloria Steinem (@gloriasteinem) on

 

A post shared by ERA Coalition (@eracoalition) on

Saint West's Favorite Snapchat Filter

When your mother is Kim Kardashian, it makes sense that, even as a baby, you learn the social media ropes quicker than most. Saint West, a tender 1-year-old, appeared on Kardashian’s Snapchat playing with the app’s mask filters, even saying the word "dinosaur."

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